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Shari Nicole Neal | About
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About Me

Shari Neal
Creative Professional

I’ve always loved all things creative. As a kid, my favorite thing in the world was drawing my favorite cartoon character Garfield over and over again. I took art classes all through high school and then I took the next logical step and went to the University of Missouri-Columbia to study journalism.

 

I know. Crazy, right? But hear me out, I also loved writing and back in the day “you can’t make money from art” was a common refrain from family. I soon realized that making money from writing would be just as daunting. I decided that the best way to merge my love of art and writing while also making myself marketable was to major in advertising.

 

That decision took me on a wild ride that hasn’t stopped. After doing art direction internships at Draft (later DraftFCB, now just FCB) in New York City and JWT in Chicago, I landed at AbelsonTaylor (AT) doing art production. Then things got crazier. An associate web developer position opening up. Though I barely knew how to code, I applied and got the job!

 

Through the years with lots of practice and on-the-job training, I worked my way up the ranks, left AT, landed at Juice Pharma in NYC for a bit, then came back to AT as a senior developer.

 

While all of this was going on, I did a lot of freelance design & web work. I also launched an e-commerce store, Bon Bon Vie, through which I developed a love for social media, online marketing and branding. I was fortunate enough to have the opportunity to blog and do social media and community management for the YMCA of the USA.

 

So here I am, just a girl who loves building, branding, creating, marketing and sharing. Thanks for reading my story!

Résumé

Creative professional with 10 years of experience specializing in content creation, design, web development & social media.

 

SKILLS

Social Media Content & Strategy, Writing, Blogging, Web Development, Graphic Design, SEO, Analytics, Email Marketing

 

SOFTWARE, APPLICATIONS & LANGUAGES

Photoshop, Acrobat, Illustrator, InDesign, Word, PowerPoint, Excel, WordPress, Google Analytics, AdWords, Adsense, Facebook Power Editor, Drupal, HTML/HTML5, CSS/CSS3, Javascript/jQuery, PHP

 

EDUCATION

University of Missouri-Columbia | Columbia, MO

Bachelor of Journalism, Advertising

August 2002–May 2006

 

EXPERIENCE

 

FREELANCE DESIGNER & WEB DEVELOPER

SHARI NICOLE NEAL | CHICAGO | 6/06–PRESENT

  • Created logo, collateral materials and brand style guide for $31 million dollar, Donald W. Reynolds Journalism Institute at the University of Missouri-Columbia.
  • Developed WordPress sites for Care2Prevent, a community health organization run by the world renowned University of Chicago.

 

BLOGGER & SOCIAL MEDIA SPECIALIST

YMCA OF THE USA | CHICAGO | 9/14–10/15

The YMCA of the USA is one of the nation’s leading nonprofit organizations. Across the U.S., the Y engages 22 million men, women and children each year.

  • Curated social media content and moderate conversation on the Y’s Facebook page (300K+ likes) and Twitter feed (17.7K+ followers).
  • Increased Facebook post engagement by 110% within a year.
  • Created engaging, original content 3x per week for the Y’s “This Week in Moms” blog.

 

SENIOR INTERACTIVE DEVELOPER / PRODUCTION ARTIST

ABELSONTAYLOR | CHICAGO | 5/08–8/11 & 1/13–7/14

AbelsonTaylor is the largest independent full-service health and wellness advertising agency in the world. Clients include GlaxoSmithKline and Eli Lilly.

  • Built interactive iPad application for depression drug Latuda, which reached 22,000 physicians in the United States.
  • Led development on ground-up website redesign & rebuild for coronary drug Effient at effienthcp.com.
  • Hired as a Mock-Up Artist and promoted to Art Production Artist within 5 months. Hired internally for Associate Developer position and promoted to Interactive Developer within a year. Returned to agency as a Senior Interactive Developer.

 

FRONT-END WEB DEVELOPER

JUICE PHARMA | NEW YORK CITY | 4/12–1/13

JUICE Pharma Worldwide is a full-service full-service health care communications company whose client roster includes Bayer and Pfizer Inc.

  • Developed a website and iPad sales tool to launch actinic keratosis drug Picato in the United States and overseas.
  • Made periodic updates and improvements to Juice’s Drupal based website at juicepharma.com.